signpost

With over 7,500 customers, Signpost empowers businesses to know, grow and strengthen their local customer base.

As design director one of the challenges was to explain a complex product to different audiences: agency partners, investors, sales team, and everyday customers. Right before I was hired, Signpost went through a significant rebrand. As part of that process, Signpost personified their AI-driven smart CRM naming her Mia.

I worked to update existing assets visually, but we also fundamentally changed how we marketed the product by breaking it down into capture and engage. One of the most significant projects I worked on was creating a diagram to explain how Mia works. This was the basis of a new product page on the main website.

Mia automatically collects and analyzes consumer data from every touchpoint, including email, calls, and transactions. Armed with this data on new and existing customers, she intelligently manages customer relationships.

ENGAGE

Mia enables brands to execute a comprehensive, customer-centric approach by sending personalized communications and promotions, tailored to your business goals.

Capture

Mia creates perfect customer records by unifying existing systems with the data she collects across every customer interaction. This provides a centralized, single customer view.